Why Our Cover Is Different

Our Most Popular Lifetime Policies

Pet Owners Love Our Cover

We know not all pet insurance is up to scratch, which is why we listened to owners to design the policies and customer service they couldn’t find elsewhere.

  • All policies cover conditions that ended more than two years ago
  • We have a policy that can cover more recent pre-existing conditions
  • No waiting period for claims if you switch to us
  • 15% multi-pet discount when you insure more than one pet on the same policy
  • Excess is paid once a policy year rather than on every claim or condition
  • More than 19,000 5-star reviews in the past 12 months

Unlimited vet video calls

All our customers with vet fee cover can video call a vet 24/7.

We give you free access to FirstVet, which lets you call a UK vet at any time so you can get immediate expert advice if your pet looks unwell or has an injury.

Thousands of our customers have used it to decide if their pet needs a trip to the vet or if it’s something they can manage at home.

It’s convenient and gives reassurance that you’re doing the right thing for your pet.

The vet was amazing! Her advice and support for my concerns of my ragdoll were second to none.
Chris - Bought By Many Customer

2021 Best Pet Insurance Provider

Thousands of pet owners voted us the Best Pet Insurance Provider in the 2021 Insurance Choice Awards

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null independent customer feedback

5-star customer reviews from Feefo

Customer experience 5
5 out of 5
Michael - Rushden
Cracking value for money

I regard Bought by Many as the best value pet insurance, having experienced several others. The claim was so easy and payment was in my account actually before the vets had taken it out.

Customer experience 5
5 out of 5
Elizabeth
Excellent service

Excellent service. Supplied required documentation from vet money paid into my account within 2 days. No quibble or fuss. Would highly recommend these guys. Very satisfied customer. Many thanks

Customer experience 5
5 out of 5
Neil - Kilwinning
Easy as 1 - 2 - 3

Easy as 1 - 2 - 3. Very easy to get a quote and straight forward to set up. Quick and efficient. Excellent cover. Great value for money.

How Our Claims Are Different

  • Easy online claims with no long forms - but you can call if you want
  • We can pay you or your vet directly
  • Check on a claim in My Account and we’ll text you it as it progresses
  • Thousands of 5-star claims reviews from our customers including one customer who said: "Kept me in the loop throughout the process. Really kind telephone operators. Excellent experience from beginning to end."

Frequently asked questions

We answer the most common questions about pet insurance.

How much will my cover cost?

You can find out by getting a quick quote. It's difficult to predict how much a pet insurance policy will cost so it's easiest to enter some details about your pet to see the prices for different policies. If you call up you'll be asked the same questions we have online, which are used to calculate your price.

Who are Bought By Many?

We launched our pet insurance in 2017 after hearing from thousands of owners about what they wanted from their cover. We designed our policies based on their needs and we’re always looking at how we can improve what we offer. We now cover more than 300,000 pets. Our underwriter is Great Lakes SE.

Can I call you?

Yes. We love to help people who want to know more about our cover. Get in touch with our UK customer service team on 0345 340 4090.

What is lifetime cover? 

Lifetime (or ‘yearly limit’) insurance covers vet fees up to the policy's limit every year. So long as you renew a lifetime policy each year, the level of vet fees will reset to the full stated limits that you started with. With a lifetime product, it is important to note that your premiums are likely to increase each year at renewal.