The BBC have taken 10 years' worth of microchipping data and compiled the ultimate analysis of Britain’s long standing love affair with man’s best friends.
Looking at the graphics provided in the article, it is clear the Labrador is the overwhelming winner of the nation’s affections. It is the most popular dog in Scotland, the vast majority of England and parts of Wales. Elsewhere in Wales, and in Northern Ireland, the Jack Russell is the most popular breed, with the exception of Llandrindod, where the Border Collie comes up trumps.
London is largely dominated by the Staffordshire Bull Terrier, as is Luton, Sunderland, parts of the Midlands (including Wolverhampton and Birmingham), Sheffield, Wakefield, Greater Manchester and Liverpool. Greyhounds have a small strong-hold in Halifax.
Funnily enough, it doesn't appear a dog being named after a certain region significantly affects its popularity in the area, as demonstrated by the top choices in Yorkshire, Staffordshire and the Highlands (which doesn't seem to champion the West Highland Terrier).
The BBC also lists the rest of the top 20 breeds most frequently tagged by Petlog and Animalcare across the UK in the past decade, which include Cavalier King Charles Spaniel, Shih Tzu, Boxer, Rottweiler and Chihuahua.
This isn't the first time postcodes were revealed to have a link to dog ownership, as the Kennel Club released a study, focusing on London dog owners, in November of last year. However, this new data is definitely the most comprehensive so far.
For the full list, including an interactive map of the UK, and all the details about Britain's favourite 4-legged companions, see the BBC article here.