The World's Top Insurtech Companies by Website Traffic

Sam Gilbert By Sam Gilbert

Insurtech is heating up. September brought the most eagerly-awaited product launch in insurtech history as Lemonade opened its doors. Last week, Gartner predicted that 80% of general insurers would either have acquired or partnered with an insurtech company by 2018.

Commentary has mainly focused on funding round size and participation, together with subjective discussion of the disruptive potential of different business models - an approach exemplified by the recent Fintech 100, which contained 7 insurtechs.

Much less attention has been paid to objective metrics showing the traction insurtech companies are getting with their customers. So what picture emerges when you look at website traffic?

The World's Top 15 Insurtech Companies by Website Traffic (October 2016)

RankInsurtechCountryTraffic Per Month
1.MetromileUSA>200k <300k
2.HuizeChina>200k <300k
3.Zhong AnChina>200k <300k
4.PolicyGeniusUSA>200k <300k
6.Bought By ManyUK>100k <200k
7.LemonadeUSA>100k <200k
8.FriendsuranceGermany>50k <100k
9.Compara OnlineChile>50k <100k
10.CoverhoundUSA>50k <100k
11.InsharedNetherlands>50k <100k
12.Clover HealthUSA<50k
14.Finance FoxGermany<50k

Update, 2nd November. Since I published this blog, I've had lots of helpful feedback about insurtech companies that I missed out of the analysis - either because I simply wasn't aware of them, or because I didn't perceive them as being in the insurtech category. I'll refresh the data at the end of November, and include these companies then.


  • Sources: (Estimated Site Metrics), Google
  • Data is for 30 days to 28th October 2016
  • Sites ranked by Unique Visitors / Estimated Unique Visitors, then by Alexa Global Traffic Rank (where Visitors data was not available)
  • Compara Online also operates in Brazil and Colombia
  • Finance Fox also operates in Switzerland and France
  • Other insurtech companies I looked at in October, but which were ranked outside the Top 15: Homebuzz (UK), Back Me Up (UK), Roost (USA), Simply Insured (USA), Knip (Switzerland), Quilt (USA), Guevara (UK), Fluo (France), Neos (UK), Bright Health (USA), Brolly (UK), Teambrella (USA), Worry + Peace (UK), Cuvva (UK), Inspeer (France), Tong Ju Bao (China), Kroodle (Netherlands)

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