The World's Top Insurtech Companies by Website Traffic

Sam Gilbert By Sam Gilbert

I had some great feedback on my original post on the world's top insurtechs, raising some interesting questions.

Does insurance price comparison count as insurtech?

Since online price comparison is a well-established model (Moneysupermarket was founded over 20 years ago), there is an argument that it isn't sufficiently innovative to be counted in the insurtech category.

But I decided that it wasn't for me to make a judgement about what is and isn't insurtech. So to be included in the list, comparison players need to:

  • Regard themselves as being an insurtech
  • Have a clear focus on insurance (as opposed to addressing multiple financial services categories)

This meant I included Coverfox, The Zebra, PolicyGenius, Compara Online, and Coverhound, but excluded Policy Bazaar, Souqalmal, Compare It 4 Me, and Go Bear.

Should app download volumes be included?

For insurtech apps, downloads is likely to be a more representative metric than website traffic. However, I struggled to find a source of data for app download volumes that didn't involve signing up for paid SaaS subscriptions that wouldn't otherwise be relevant to my work! If you have this data and are happy to share it, I'd be delighted to review it next time I refresh the analysis (you can tweet me here).

Anyway - here is the list based on November data, and expanded from 15 to 20 insurtechs.

The World's Top 20 Insurtech Companies by Website Traffic (November 2016)

RankInsurtechCountryTraffic Per Month
1.CoverfoxIndia>200k
2.OscarUSA>200k
3.The ZebraUSA>150k <200k
4.HuizeChina>150k <200k
5.Bought By ManyUK>150k <200k
6.PolicyGeniusUSA>150k <200k
7.MetromileUSA>100k <150k
8.Zhong AnChina>100k <150k
9.SimplesuranceGermany>100k <150k
10.LemonadeUSA>100k <150k
11.Compara OnlineChile>50k <100k
12.FriendsuranceGermany>50k <100k
13.LeagueCanada>50k <100k
14.InsharedNetherlands>50k <100k
15.Clover HealthUSA<50k
16.CoverhoundUSA<50k
17.SonnetCanada<50k
18.Insure The BoxUK<50k
19.InslyEstonia<50k
20.TrovAustralia<50k

Notes

  • Many thanks to George Kesselman, Alyssa Connolly, Ian Jenkins, Dario Battista, Pierre Stanislas, and Andrea Collins for their helpful comments & feedback.
  • Sources: Alexa.com (Estimated Site Metrics), Google
  • Data is for 30 days to 30th November 2016
  • Sites ranked by Unique Visitors / Estimated Unique Visitors, then by Alexa Global Traffic Rank (where Visitors data was not available)
  • Several of the companies listed also operate in other geographic markets on different domains. For example, Compara Online also operates in Brazil and Colombia; Simplesurance also operates in several other European countries. For this analysis I focused on the highest-traffic domain only.
  • Other insurtech companies I looked at in November, but which were ranked outside the Top 20: Finance Fox (Germany), Isure (Canada), Homebuzz (UK), Back Me Up (UK), Roost (USA), Simply Insured (USA), Knip (Switzerland), Quilt (USA), Guevara (UK), Fluo (France), Neos (UK), Bright Health (USA), Brolly (UK), Teambrella (USA), Worry + Peace (UK), Cuvva (UK), Policy Castle (UK), Inspeer (France), Tong Ju Bao (China), Kroodle (Netherlands)

Original Post, 31st October 2016

Insurtech is heating up. September brought the most eagerly-awaited product launch in insurtech history as Lemonade opened its doors. Last week, Gartner predicted that 80% of general insurers would either have acquired or partnered with an insurtech company by 2018.

Commentary has mainly focused on funding round size and participation, together with subjective discussion of the disruptive potential of different business models - an approach exemplified by the recent Fintech 100, which contained 7 insurtechs.

Much less attention has been paid to objective metrics showing the traction insurtech companies are getting with their customers. So what picture emerges when you look at website traffic?

The World's Top 15 Insurtech Companies by Website Traffic (October 2016)

RankInsurtechCountryTraffic Per Month
1.MetromileUSA>200k <300k
2.HuizeChina>200k <300k
3.Zhong AnChina>200k <300k
4.PolicyGeniusUSA>200k <300k
5.OscarUSA>200k<300k
6.Bought By ManyUK>100k <200k
7.LemonadeUSA>100k <200k
8.FriendsuranceGermany>50k <100k
9.Compara OnlineChile>50k <100k
10.CoverhoundUSA>50k <100k
11.InsharedNetherlands>50k <100k
12.Clover HealthUSA<50k
13.LeagueCanada<50k
14.Finance FoxGermany<50k
15.TrovAustralia<50k

Update, 2nd November. Since I published this blog, I've had lots of helpful feedback about insurtech companies that I missed out of the analysis - either because I simply wasn't aware of them, or because I didn't perceive them as being in the insurtech category. I'll refresh the data at the end of November, and include these companies then.

Notes

  • Sources: Alexa.com (Estimated Site Metrics), Google
  • Data is for 30 days to 28th October 2016
  • Sites ranked by Unique Visitors / Estimated Unique Visitors, then by Alexa Global Traffic Rank (where Visitors data was not available)
  • Compara Online also operates in Brazil and Colombia
  • Finance Fox also operates in Switzerland and France
  • Other insurtech companies I looked at in October, but which were ranked outside the Top 15: Homebuzz (UK), Back Me Up (UK), Roost (USA), Simply Insured (USA), Knip (Switzerland), Quilt (USA), Guevara (UK), Fluo (France), Neos (UK), Bright Health (USA), Brolly (UK), Teambrella (USA), Worry + Peace (UK), Cuvva (UK), Inspeer (France), Tong Ju Bao (China), Kroodle (Netherlands)

Related Offers

More like this: