CRM Marketer

Birmingham | Haywards Heath | London | Full time, permanent

Posted: 09/09/2021
|
Closing on: TBC

Job summary

We’re looking for someone who has a deep interest in Customer Relationship Management (CRM), a healthy interest in the pet space and in our ‘pet-parent’ customers. This opportunity is an integral role within of our matrixed Global Marketing team (alongside Performance, Engagement and Creative) and will be pivotal in leading our CRM platform use and development.

With a focus on pet-parent engagement and new customer acquisition, you'll use segmentation and testing methodologies to make our email (and potentially SMS) communications as successful as possible. This role boasts an amazing opportunity to own, define, optimise and deliver our global CRM activity - with a huge opportunity to make an impact to both our customers (and their pets) from day one.

Your key responsibilities

  • Learn what works and what doesn’t in our current CRM systems and work with the Customer Squad Product Manager to identify the roadmap for change.
  • Map our customer data on to customer audiences for use in CRM campaigns, working with our marketers to understand messaging need.
  • Work actively with our Performance Marketing team and Growth squad to understand the role of and opportunities for CRM as part of customer acquisition.
  • Analyse the needs and motivations of pet parents, and match those to our customer audiences and content catalogue to curate CRM campaigns.
  • Work with designers and engineers to design and implement campaigns within our Messaging Platforms.
  • Partner with Engagement and Customer Experience Teams to write, create and execute CRM campaigns.
  • Report regularly on the key performance indicators and progress against objectives for CRM.

What you bring

Knowledge

Skills and personal attributes

Here are a few of the skills we are looking for in this position. Don’t worry if you don’t tick every box as it’s important for us to support you in your role and help you to develop along the way:

  • You love to brainstorm new ideas, ways to engage and entertain - and think differently about how our engagement can work.
  • You’re the sort of person who views the world through our customer’s eyes - with a clear empathy and Interest In pet wellbeing. 
  • You put your arms around projects and colleagues, working side-by-side to discover, find solutions and deliver high-quality sites.  
  • You're both strategically minded and delivery-oriented; and able to brainstorm, develop and execute big changes alongside smaller, tactical, immediate, and operational tasks.  
  • Your colleagues describe you as minded and accountable.  You believe that sharing is a core part of the innovation - and you're able to own successes and embrace failures as a part of life.
  • You're commercially astute and recognise how important our customers are to our company.

Experience and qualifications

  • You'll bring solid commercial experience from within CRM marketing - across creative, content and technical delivery.  You'll have some understanding and exposure of message automation as well as A/B testing.
  • You'll have a good grasp of HTML, Excel and CRM tools (Customer.io, Salesforce, Segment, Mailchimp, Dotmailer, HubSpot and Dynamics).
  • You'll be used to working with stakeholders from all teams, at all levels and be able to communicate your ideas clearly and concisely.
  • Ideally, you'll have experience of working in a high-growth, tech-focused organisation.  (Any experience within pet health or pet insurance would be a big plus!)

Bought By Many is making the world a better place for pet parents. Award-winning innovative technology and exceptional customer service are at the heart of our offer: we now rank 30th on the Tech Track 100 (2020) and we won the Insurance Choice Awards (2020) for both Best Pet Insurance Provider and Innovation of the Year. We’re proud to be driving unprecedented change in insurance and have doubled our revenues annually for the last 4 years with more ambitious growth still to come.

Our latest Series D funding round was $350m which values us at $2bn. All this was made possible by the hard work from our incredible colleagues around the world; and we’re excited to embark on the next stage in our journey. Our company is fast-paced, respectful, fun-loving and (most importantly) passionate about pets and their well-being.

We think big and we can only do that if we have a wonderful array of different people with different lived experiences and backgrounds, bringing their whole self to work every day. Throughout the business, you will meet people who think differently, aim for impact, and love to try new things.

What it’s like to work here?

Our company is fast-paced, respectful, fun-loving and (most importantly) passionate about pets and their well-being. We think big and we can only do that if we have a wonderful array of different people with different lived experiences and backgrounds, bringing their whole self to work every day. Throughout the business, you will meet people who think differently, aim for impact, and love to try new things. 

Our physical offices are bright and open with plenty of treats and extras and we provide practical support and best-in-breed kit for homeworking.  We are a connected and sociable business and like to spend time together in regular fun activities, both online and in person (when we can!).

We work together as one team and we share the same values:

  • Show you care
  • Do the right thing
  • Work in partnership
  • Dare to think big
  • Be tenacious and be fast

Award-winning innovative technology and exceptional customer service are at the heart of our offer: we now rank 30th on the Tech Track 100 (2020) and we won the Insurance Choice Awards (2020) for both Best Pet Insurance Provider and Innovation of the Year.

Our latest Series D funding round was $350m which values us at $2bn.  All this was made possible by the hard work from our incredible colleagues around the world; and we’re excited to embark on the next stage in our journey. We’re proud to be driving unprecedented change in insurance and have doubled our revenues annually for the last 4 years with more ambitious growth still to come. 

Salary

up to £50,000


Benefits


Hours of work

Full time


Line manager

Head of Performance Marketing


Locations

Alpha Tower, Suffolk Street Queensway, Birmingham B1 1TT

Oakfield House, 35 Perrymount Road, Haywards Heath, West Sussex, RH16 3BW

Unit 1B, 1-10 Summers Street, Farringdon, London EC1R 5BD

Apply for Role

Submit your details and CV here to apply.

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To create an insurance policy that actually makes insurance better for everyone, companies need to look beyond just making things clearer and fairer.
Guy Farley, CTO & Co-founder