Simple policy wording
We created the pet insurance owners were looking for
Bought By Many has been improving insurance since 2012. We've helped thousands of pet owners find cover and created our own innovative insurance products.
We launched our pet insurance in 2017 and designed our policies after listening to thousands of cat and dog owners. As a result, our insurance has features that are new to the market and fix the things people hate about other policies.
And customers love what we're doing. We’ve won awards for our cover and were voted the Best Pet Insurance Provider in the 2020 Insurance Choice Awards.
Our rapid growth has seen co-founders Steven Mendel (CEO) and Guy Farley (CTO) build a team that spans three UK offices, acquire the UK's leading provider of insurance for exotic pets, launch ManyPets insurance in Sweden, and win numerous awards.
Bought By Many cat and dog insurance is underwritten by Great Lakes Insurance SE.



Cover no-one else offers
Simple claims
Disruptive technology
Technology is at the heart of our offering and we're proud to be at the forefront of fintech innovation in the UK. We were the first UK pet insurer to offer online form-free claims and our systems are built to make things quicker and easier for customers.
In 2018, Wired magazine listed Bought By Many as one of Europe's hottest start-ups and we now rank 30th on the Sunday Times Tech Track 100 for 2020.
We are open, transparent and dedicated to our customers. Our vision of better insurance includes improving prices, expanding what people can get cover for and delivering exceptional customer experience.
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